Search leader Google announced its intention to purchase a startup offering technology management graphic advertising Teracent, thereby greatly enhancing its competitiveness in comparison with the dominant industry of banner advertising Yahoo.

Technology Teracent distributes advertising impressions, depending on who it looks, and allows to introduce new products into existing campaigns with minimal cost and time. In addition, the system takes into account the geographical position of the user and can recommend the closest store brand specific. The campaign may vary depending on time of day or the language user.

At the moment the leadership in the field of graphic advertising firm is Yahoo. As of September this year, analyst firm ComScore reported that Yahoo owned 14.5% of the market. Google in this list is only the sixth place, he owns 2.2% of the market graphic advertising.