Orkut losing ground

9 Jul
2010

Google Orkut social network is much smaller than Facebook on a global scale, but on a regional scale, it has always been a leader in the two countries: India and Brazil. According to research firm comScore, in May 2010 Facebook audience nearly matched with an audience of Orkut. To put it in the exact numbers, the audience Facebook in India was 18 million unique users, while the audience Orkut was 19.7 million. Over the past year, the number of new visitors to Facebook has grown by 177%, while the audience Orkut grew only 35%.
Facebook has invested in the development of their own social networks in India are large enough funds. The main investment in the global priority of the company "was to increase staff by 500 people from the local office. Brazil remains a country of dominance Orkut; number of unique users is 29 million to 8 million visitors Facebook.

Yahoo to outsource another service. The company announced an exclusive partnership with a site search on the topics of real estate Zillow. As part of the partnership, which will come into force this year, Zillow will handle all of the lists of sold properties in service Yahoo Real Estate.
Zillow will present its 4 millionth base published on the website Yahoo Real Estate, where users can search for the same parameters as on the original site Zillow. Items appearing in Zillow, will automatically be added as a Yahoo Real Estate.
In addition to combining content base, the company also offer the possibility of buying advertising space in both sites. Program for advertisers Zillow Premier Agent will be supplemented in some places in the Yahoo Real Estate, and advertisers who are currently working at Yahoo, will offer to buy the best advertising spots in the program Premier Agent.
Yahoo real Estate was not the first site, which is transmitted to third parties. Previously, similar agreements were concluded with the dating sites Match.com, a search service of the Monster, HotJobs purchased for $ 225 million.

YouTube announced a new project, which displays the idea of a new concept of television. YouTube Leanback, the so-called project will allow viewers to gain experience of a remote control TV channels without a mouse.
According to project manager Yong Kuan, the new interface will enable to increase the residence time on the site. Currently, the average user spends 15 minutes on YouTube, and watching TV – 5 hours a day.
Users can activate YouTube Leanback push of a button, at this point in the video goes full screen mode. More videos from friends can be viewed as a stream of a preview in the bottom of the screen while playing the main video. Finding new movies made the top of the screen. All navigation commands are carried out pressure switches and pressing Enter.
The project is in beta testing site TestTube. Among users of earlier versions of the new interface will be connected iPad, as Leanback made using the technology of Flash.

Google has begun work on adapting its Chrome browser for use on mobile devices with accelerometers. Determination of changes in the orientation of the screen interface is now built into the project for developers Google Chrome WebKit. Similar technology is used in the project for application developers browser Apple Safari.
The technology will detect the orientation of the display and change the display of a Web application with a change of orientation of the display device. This information is very important for mobile gaming, in which the movement of the device is used as a control game.
Similar developments take place on Firefox team since 2009. Presumably, innovation will be introduced in Firefox 3.6.

Major players of the search market Google and Microsoft are willing to go to market on-line services to provide users with musical content. In June, Microsoft launched a new vertical search within a search engine Bing, which, inter alia, the ability to collect songs from the site of Zune, details of upcoming tours and performers to sell advertising in search results by album, song or artist.
Google currently is developing a service purchase music for the operating system Android. The service will be "tied" to the search engine of its own production. At the moment, music Google search results on the tracks, provided the service MySpace Music.
Given the number of queries that are related to entertainment and thematic content. The development of services of such a tendency was only a matter of time. Thus, according to Microsoft, 10% of search queries to their search system, refer to the topics of entertainment. About 70% of requests from this number is the search for the words to the songs.

top