Social media affect only 5% of users

6 Jan
2011

During current holiday season only 5% of shoppers visited the sites of major U.S. retail chains under the influence of social media, the study said the company ForeSee Results. According to this index, social media gave publicity newsletter by e-mail and surf the search engines that are able to attract 19% and 8% of visitors respectively. Here, as told Vice President Kevin Ertell ForeSee Results, the effectiveness of social media in 2010 compared to 2009 has not changed.

In a survey company, conducted from November 29 to December 15, 2010, attended by 10,000 visitors to the top 40 websites retailers.  Read more... (117 words, estimated 28 secs reading time)

Google working on payment system for smart phones

6 Jan
2011

Google is working on mobile payment system, which will be available to owners of smartphones running OS Android. According to the publication BusinessWeek, will form the basis for the service of high technology wireless communications NFC. Currently, all new phones based on Android already installed the appropriate chips, due to which device owners will be able to pay for goods and services simply by bringing your smartphone to a special scanner. Running the system is planned for the current year. BTW the best find friend in Ukraine is a chat Ukraine.  Read more... (161 words, estimated 39 secs reading time)

Microsoft contests the merger of Google-ITA

16 Dec
2010

Microsoft has joined the organization FairSearch.org, which was created to challenge the deal between Google and provider of information on flights and airport operations ITA Software. ITA sells data leading travel companies: Hotwire, TripAdvisor, Kayak, and others. These companies, as well as Expedia and Sabre Holding formed a coalition FairSearch.org.

Microsoft is also a client ITA, using data for a vertical search engine Bing Travel. According to the company: «Microsoft joins FairSearch.org to help inform how the merger of Google-ITA can hurt travelers, delaying the emergence of innovation and leading to higher prices.”  Read more... (190 words, estimated 46 secs reading time)

Google: new tools for the exit of companies on the international market

15 Dec
2010

Google announced the launch of two new resources to enable companies to effectively enter the international market.

1. Market analysis tools that can help companies analyze their overseas audience. To do this, enter keywords describing the product or service, and select the region for the study. These words will first be translated into the language used in the region (a total of 56 languages supported), and then will be analyzed for opportunities across the region. The basis of this analysis are factors like search volume, the recommended bid price and the amount of competition for each of the translated keywords.  Read more... (241 words, estimated 58 secs reading time)

AdWords update

10 Dec
2010

AdWords service announced the new update of its keyword tool in response to number of requests from different users for more keywords, the most relevant account and search quires.

There are three new features:

- First feature: Include and exclude exact terms from a list of keywords;
- Second feature: View detailed results, including exactly all possible words and phrases, that were presented in the search box, or their close synonyms;
- Third feature: “similar results” new option to search selected options from the table.  Read more... (180 words, estimated 43 secs reading time)

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